Nov 30, 2022Member-onlyThe Future of Marketing Copywriting is Here, and it’s AI-GeneratedIf you’ve been reading my blog and posts lately, I haven’t written everything— a good chunk has been written by machines! As an entrepreneur and growth marketer, I’ve excelled in many areas but writing has always been a weakness of mine as I’m more geared toward math in general. …Technology2 min readTechnology2 min read
Nov 17, 2022Member-onlyWhy Warren Buffet is Right About Crypto After AllIn May 2018, billionaire investor Warren Buffet said that he would never invest in crypto and called it “rat poison”. At the time, Bitcoin was trading at around $40,000 and many people in the crypto community were shocked by his comments. …Bitcoin3 min readBitcoin3 min read
Oct 14, 2022Member-onlyHow to Name Your Startup & Product Part 2: Disagree with Your LawyerTrademarks are one of the biggest barriers to securing a great name and many founders mistakenly just listen to their trademark legal counsel blindly or try to do it on Legal Zoom. If you have a great name, there is most likely some other company or product out there in…Business4 min readBusiness4 min read
Sep 7, 2022Member-onlyMy Favorite Business SAAS ProductMy last post felt a little off as I am not very good at hating on things (Despite my hatred of how Calendly is used, I still feel bad hating on the tech). …Business2 min readBusiness2 min read
Sep 6, 2022Member-onlyI Hate Calendly — Meeting Invite EtiquetteAs more meetings have gone digital since 2020, the number of meetings has increased significantly. With that, the number of tools being used to schedule and coordinate these meetings — especially Calendly. I hate Calendly. It’s not Calendly’s fault. It’s a great product that achieves a simple purpose: seeing when…Business3 min readBusiness3 min read
Jul 9, 2022Member-onlyWhat is Most Important When Managing Teams for the First Time?I was walking with some long-time friends who both just received promotions and suddenly found themselves managing teams for the first time. They’ve both been operating mainly as individual contributors for the last 15 years with great success but found themselves in a new environment where they experienced the challenges…Business4 min readBusiness4 min read
Jun 29, 2022Member-onlyHow To Name a Brand Part 1: How We Named Our First Company- TrackRI’ve recently been advising several companies that are pre-launch and the topic of naming has consistently come up. Despite these startups being data-driven technology companies, the naming of a company or product usually is seen more as an art vs a scientific endeavor. Here is a story from my first…Branding6 min readBranding6 min read
Apr 22, 2021Member-onlyApple Stole My IdeaThis week, Apple finally announced their much anticipated “AirTags”. AirTags enable people to find their lost items using their cell phone. …Apple4 min readApple4 min read
Jan 15, 2021Member-onlySoftware Eats Packaging— The End of Apple Packaging & Rise of Packaging UXOne of the key areas of a product is the packaging. The box is a part of the product that companies spend hours strategizing on and engineering. …Hardware6 min readHardware6 min read
Dec 9, 2020Member-onlyCrowdfunding Email Collection Playbook — How to build a 100k email list in 3 months with $10kHow does a crowdfunding campaign reach its goal within the first 24 hours of launch? The secret is an email list of people that are ready to buy. But how does a startup build that email list of interested customers on a shoestring budget? Here is my playbook What You…Marketing4 min readMarketing4 min read
