Conversation with Brian Gannon — Loop — Leader in Family Social Network and Connected Frames

Chris Herbert
2 min readOct 18, 2023

Brian Gannon’s journey with Loop Frame wasn’t just about building a tech startup; it was deeply personal. Driven by the need for a convenient platform to share photos with a close-knit group, namely his family, Brian envisioned Loop Frame as a solution. The goal was clear: a platform that wasn’t about sharing a billion photos but rather, selectively sharing cherished moments with those who matter most.

Despite the initial excitement and positive feedback, like many startups, Loop Frame faced its share of challenges. Users found it hard to engage with the app. But a personal event, Brian’s father falling ill, provided an epiphany. The realization that sharing memories can be a lifeline in tough times led Brian to persevere.

Loop Frame’s Unique Features

Loop Frame stands out not just because of its purpose but its ease of use and familiarity. Here are some of its distinctive features:

  • Simplicity at its Best: The app’s interface is intuitive, making it fun and friendly. It’s so user-friendly that you can text an invite, leading the recipient directly to the app store for download.
  • Familiar Design: The app’s feed resembles platforms like Instagram, making it relatable and easy to navigate for users. You can scroll through photos, add likes, emojis, and messages to enhance engagement.
  • Effortless Sharing: Sharing a picture is just two steps away. You can also layer a message on the content, giving it a unique ‘snapchatty’ feel.
  • Versatile Integrations: Recognizing that users might have different workflows, Loop Frame is adaptable. From Google Photos integration to discussions about incorporating Adobe Lightroom, the platform is at the forefront of technological advancements.

The Future of Loop Frame

Brian’s story, intertwined with the evolution of Loop Frame, offers valuable lessons for aspiring entrepreneurs. It’s a testament to the fact that when passion meets purpose, remarkable solutions can emerge. With its user-centric approach, innovative…



Chris Herbert

Squall Growth Marketing for Startups. Previous 3x startup founder - TrackR, Cliq, Shine