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Crowdfunding Email Collection Playbook — How to build a 100k email list in 3 months with $10k

Chris Herbert
4 min readDec 9, 2020

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How does a crowdfunding campaign reach its goal within the first 24 hours of launch? The secret is an email list of people that are ready to buy.

But how does a startup build that email list of interested customers on a shoestring budget? Here is my playbook

What You Will Need

Configuration

Viral Loops

Configure a milestone giveaway on viral loops. Set the milestones to be discounts on your product for each referral. Preferably at the maximum referral level, the user will get a free product. Select to embed the Viral Loop into your own website

Disable the welcome emails but keep the referral trigger emails and customize them…

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Chris Herbert
Chris Herbert

Written by Chris Herbert

Squall Growth Marketing for Startups. Previous 3x startup founder - TrackR, Cliq, Shine

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