Crowdfunding Email Collection Playbook — How to build a 100k email list in 3 months with $10k

Chris Herbert
4 min readDec 9, 2020

How does a crowdfunding campaign reach its goal within the first 24 hours of launch? The secret is an email list of people that are ready to buy.

But how does a startup build that email list of interested customers on a shoestring budget? Here is my playbook

Chris Herbert

Surfer, Kiter, 3x Entrepreneur in the consumer space. Currently advising, investing, and consulting.