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How Startups Fail aka How to Drown

Chris Herbert
3 min readMay 1, 2020

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Startups fail for a lot of reasons. I think the list by Crunchbase is pretty exhaustive and while I mainly agree with the reasons listed, these items are pretty much just an event or what happened. The list doesn’t go into How these teams caused the failure event.

Advising several startups and seeing my first startup fail after I stepped away from the company, I’ve seen a clear pattern of fast rapid action in an unorganized fashion is one of the best ways to lead a company to one of the failure events listed in the graphic above.

What do I mean by this? Well, let’s chat about How to drown

How To Drown

Let’s do a quick experiment.

  1. Start Your Phone Timer
  2. Close Your Eyes
  3. Take A Deep Breath
  4. Hold it for as long as you can
  5. Look at the time

Surprised? Most people are. Most people can hold their breath for over 1 minute without trying in a relaxed state. However, when you use major muscle groups, your breath-hold capability dramatically reduces. Try the same breath-hold doing jumping jacks…

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Chris Herbert
Chris Herbert

Written by Chris Herbert

Squall Growth Marketing for Startups. Previous 3x startup founder - TrackR, Cliq, Shine

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