How to Increase Non-Paid Traffic for Startups
2 min readJul 19, 2023
Getting high on spending, Sensate quickly realized they were caught in the classic startup trap — pouring money into ads without seeing the returns they hoped for. Their unit economics took a nosedive and panic set in. But fear not, for here comes Squall to the rescue! Squall was brought in to find a non-paid channel that could keep pace with their paid ads and turn things around. Game on!