How to Name Your Startup & Product Part 2: Disagree with Your Lawyer

Chris Herbert
4 min readOct 14, 2022

Trademarks are one of the biggest barriers to securing a great name and many founders mistakenly just listen to their trademark legal counsel blindly or try to do it on Legal Zoom. If you have a great name, there is most likely some other company or product out there in the world that has used it. Pressing your trademark counsel and looking at all the options is key.

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Chris Herbert

Squall Growth Marketing for Startups. Previous 3x startup founder - TrackR, Cliq, Shine