SEO Growth Hacking: Unconventional Tricks to Skyrocket Your Startup’s Visibility

Chris Herbert
3 min readFeb 6, 2024
Growth Hacking SEO for technology startups

In the world of startups, visibility is the difference between a ‘hidden gem’ and a ‘market sensation.’ And while SEO (Search Engine Optimization) is a marathon, not a sprint, let’s talk about sprinting techniques.

The term ‘SEO’ has almost become a misnomer, a box-ticking exercise that fails to grasp the essence of what it truly means to optimize. So, here’s a paradigm shift: Let’s forget SEO for a moment. Let’s focus on the soul of the process — the art of becoming unmistakably visible to the very people searching for you.

1. Speak the Language, Not the Acronym

When we say ‘SEO,’ it often becomes a technical tunnel vision. Let’s speak in full sentences: Search Engine Optimization. Suddenly, we’re talking about optimizing for results, not just engines. We’re looking at three categories:

  • Traffic: Sure, if you’re ad-driven, you want numbers. But aimlessly herding traffic can backfire, polluting your data and diluting your message.
  • Qualified Leads: That’s where the gold is. Deep-dive into keywords that resonate with your audience, like “Best IDE for Creating Flutter Applications.” It’s not about volume; it’s about value.
  • Purchases: Intent is the name of the game. Whether it’s a local service search or a question that subtly nudges toward your product, it’s about intercepting the buyer’s journey.

2. Home Isn’t the Only Place for Growth

Your own site is comfy, but sometimes growth lives elsewhere. Take a digital frame client of mine — they couldn’t dream of out-ranking tech giants in SERPs. But with a simple outreach email, they got their product featured in roundup articles on those high-authority domains. Sales spiked without a single additional blog post on their site.

And don’t get me started on Reddit. A well-placed product recommendation in a subreddit can do wonders (like this gem: Reddit Post). Remember, it’s not just about driving traffic to your site; it’s about driving interest to your product.

3. The Video Vanguard

Everyone’s penning 2,000-word articles, but how many are brave enough to face the camera? Video is the frontier of content — it’s engaging, it’s rich, and Google loves it. Remember to caption your videos; it’s like whispering directly into Google’s ear what your content is about.

‘How-to’ videos are particularly potent. They can catapult your visibility, especially for searches that are as crowded as a rush-hour subway.

4. Acquisition over Construction

New sites are like saplings; they need time to grow. But what if you could acquire a full-grown tree? That’s what buying an inactive domain with a solid backlink profile is like. With the right redirects, you’re not just in the game; you’re leading the scoreboard.

Tools like Ubersuggest can help you scout these sleeping giants. And once you’ve found one, setting up redirects might seem daunting. But with tools like ChatGPT (or a skilled technical SEO guru), it’s more accessible than ever.

So, there you have it, the playbook for when you need to hack your startup’s SEO growth. It’s about smart, strategic moves that align with the ultimate goal — not just traffic, but meaningful interactions that fuel your startup’s engine. Remember, in the startup world, time isn’t just money; it’s opportunity. So let’s optimize for opportunities, not just engines.

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Chris Herbert

Squall Growth Marketing for Startups. Previous 3x startup founder - TrackR, Cliq, Shine