Software Eats Packaging— The End of Apple Packaging & Rise of Packaging UX

Chris Herbert
6 min readJan 15, 2021

One of the key areas of a product is the packaging. The box is a part of the product that companies spend hours strategizing on and engineering. Based on the needs of consumers and the business, packaging has evolved over the decades to fit new needs and is experiencing a dramatic shift with the advent of e-commerce.

The Past — Display Packaging

Chris Herbert

Surfer, Kiter, 3x Entrepreneur in the consumer space. Currently advising, investing, and consulting.