If you’ve been reading my blog and posts lately, I haven’t written everything— a good chunk has been written by machines! As an entrepreneur and growth marketer, I’ve excelled in many areas but writing has always been a weakness of mine as I’m more geared toward math in general. However, the rise of generative AI to automate the copywriting process has had a huge impact and I think it’s the future of how all marketing content will be generated in the future.
What is Generative AI?
Generative AI is a subfield of artificial intelligence that deals with creating new content based on existing data. In other words, it takes information that it already knows and uses that to generate new, original content. For example, OpenAI’s GPT-3 algorithm can take a prompt like “The quick brown fox jumps over the lazy dog” and generate a new sentence based on that prompt, such as “The quick brown fox jumped over the lazy dog and landed on his feet.”
How Does This Apply to Marketing Copywriting?
In the past, marketers have relied on human copywriters to create original content for their campaigns. However, with the advent of generative AI, marketers can now create original content at scale and at a fraction of the cost. All they need to do is provide a prompt (e.g., “What are the benefits of using our product?”) and the AI will take care of the rest.
In addition to being able to create original content at scale, generative AI also has the ability to personalize content for each individual reader. This is because generative AI can take into account factors like demographics, location, past behavior, etc, and use that information to generate highly personalized content.
Generative AI is the future of marketing copywriting and it’s already here. If you’re not already using AI to generate your marketing content, you’re falling behind. With the ability to create original content at scale and personalize content for each individual reader, there’s simply no reason not to be using generative AI for your marketing needs.
Comment below whether you think this was written by machines😲