The Key to Lowering CAC? Margaritas

Chris Herbert
3 min readJul 10, 2023
customer acquisition cost and CAC lowering with margaritas

In my companies and in many friends companies, the key to unlocking growth is simple — have your customer acquisition costs (CAC) be lower than the gross margin of sales. However, this is part of startups that are often screwed up and are difficult to fix.

Many founders and agencies spend their days trying to tune Facebook ad settings and Google search parameters to optimize costs. However, this is a…

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Chris Herbert

Squall Growth Marketing for Startups. Previous 3x startup founder - TrackR, Cliq, Shine