Your VC Fundraise is an Emotional Game

“These 10 slides will get you funded”

“7 pitfalls of a pitch”

“Why design matters in your fundraise deck”

Sound familiar? If so, you’re like me and many entrepreneurs who are trying to up our fundraising game & we see these articles popping up into our feed daily. Everyone seems to have the perfect pitch deck and formula to raising millions of dollars. You show your deck to advisors and then they each have their own unique edit on the slides, often contradicting each other.

Decks are important. But emotion closes rounds.

Okay, so for everyone who is still reading and didn’t just dismiss my new age statement there, let me explain.

1 — The most important thing to the success of a company is the people and it’s what great investors look for. Have you ever sent a resume to an investor? How much time do investors spend during the meeting on your team slide? 1 or 2 minutes? So how are investors judging the team?

2 — Reflect back on your last financing round or attempt to raise. Your perfect deck, practiced pitch, and rehearsed Q&A seem to go fine in the meetings then investor prospects always seem to email back with a different small reason each time and you aren’t sure why & it’s something you covered as well. There’s no pattern…